An Informational Guide – How To Code Flawless HTML Email Templates Design

An HTML email template is a pre-built email which one can easily use in place of your plain text emails you often used for sending messages. Using HTML email templates design and newsletter HTML template, you will be allowed to quickly create, draft and send emails in new formats without any hassle.

Coding is the first thing which needs to be done precisely and also under the guidance of email template designing experts. Now, you might get to know that how HTML coding is necessary when it comes to building HTML email templates design which caters email marketing needs.

Most of the web owners and entrepreneurs think that creating HTML email and HTML website is the same. But, they are not aware of the actual fact that building HTML emails are quite different from integrating a web page. It is tough as developers need to be conscious about email clients’ compatibility because all email clients don’t provide the same support for each email. Hence, when you decide to create an HTML email templates design for your email marketing campaign, do follow the following tips. These will greatly help in taking your campaign towards success.

Some most useful tips for HTML email coding:


Choosing the right tools for coding

The primary goal is to design and code HTML emails is to choose the right tools for the job. One can take help of popular web editor “Dreamweaver” which is of great use for creating the best in class email templates. But, it is not certain that the designs created with this tool always be optimized for email. In this context, you can use the below plain text editors:

• Coda
• CoffeeCup
• TextMate

Use tables for layout

If you want your email templates to be clean and interactive, then using table structure layout is the best option. Many email clients don’t properly support the CSS which forces us to code in traditional ways. To make your layout flawless, be sure to nest tables and close all the open tags respectively. Utilizing table layouts help avoid display mishaps which are extremely important for an email template. You can avoid:

• CSS Positioning
• Clears
• Floats

Harness inline CSS

With the use of a conversion tool, you can style your email templates. Make sure that you are making your styles simple. Gmail is the email client which does not support external or embedded CSS. However, many email clients offer favorable support for the basic CSS formatting styles. So, while coding any email or newsletter HTML template, you need to be careful.

• You can use safe styles such as font-size, font-family, font-weight, font-style, padding, color and border. These have good support on all email clients.
• Styles like line-height, margin, background-position and background-image have limited support, therefore should be used with caution.
• Completely avoidable styles are float, clear, position, list-style-image and z-index.
• To improve the interactivity of emails, one can also avoid shorthand HTML. For instance: use full six digits for HEX color codes & declaring each CSS property separately instead of combining them.

Appropriate link styles

Links in your email templates should be simply integrated. To give them style, you can use the mouse-over and mouse-hover effects to the links. However, these effects are not supportive to some email clients, hence include these by making sure that your design does not depend on it. You ought to use below-mentioned codes:

• You can wrap links by using an additional <span> tag with your selected link color.
• The other way is to include a .yshortcuts class to the <head> tag of your email template.

Proper coding of images

Most of the email clients block images embedded in emails. The fact is, users could be able to see only a few images as these are automatically turned off by the email clients. Therefore, if you are using images with your HTML email templates design be sure you are not making these heavy to load. You can also code images by following the below checklist for better results:

• Include alt attributes.
• Always export images in JPG or GIF formats.
• Set the border attributes to zero.
• Use tags for height and width attributes.
• Do not forget to add the code style=”display:block;” with the images in order to prevent the image gaps.
• Avoid giving or including the relative references instead try to use absolute references.


In conclusion, it can be said that following and implementing the given coding techniques can give an absolute look, feel and quality to the email templates. Apart from carrying out email designing on the basis of above-mentioned tricks, you can also make your emails strong by adding fancy stuff. Further, knowing your audience can help you to a great extent as it clears the picture of customer preferences. Before final delivery, you can also test the designed templates on different browsers and email platforms.

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