Why Responsive Design Matters When Creating Email Templates

Responsive design is the technique that helps the users get exceptional experience irrespective of the device they are using to view their mails and other such stuff. The viewing experience certainly changes from desktops to mobile devices as the layout and content size alters to shift to the specifications of any device.

Viewing content on tablets or smartphones is a completely a different experience for the users as they need scrolling the elements more frequently when compared with desktop viewing. For accomplishing the need, the content must be resized in addition to being visible clearly at the same time. For fulfilling the urge exceptionally nothing but responsive design can help.

Mobile responsive emails with examples

To offer a better understanding of responsive email template and a non-scaled email template. Here is an example quoted:

Mobile responsive emails

The non-scaled email template on the left and the responsive email template on the right-hand side clearly tell how the latter differs from the former in the context of single column layout, the call to action, and clearly written texts.

Because of all these metrics, responsive designing is now one among the most prominent concerns for the web developers as well as email marketers.

Here is a chart that shows the growth of responsive email templates in the past few years.

email-market-share-feb-2014

How responsive email designs gradually developed?

Responsive websites (responsive email designs included) have been gaining the ground over the web for past few years by making their exceptional identity. In addition to it, the possibilities of responsive emails are eventually endless, which is one of the reasons of the popularity of this particular technique among the users.

With responsive email templates design in hand, you are now able to incorporate multiple columns that vary in sizes, hide and show navigation as per the requirement, enlarging the CTA, and including other essential responsive elements over an email template.

In the below mentioned example, you can clearly see the example of responsive email having two columns that differ in size and also include a call to action button inside the article. When viewing on a smartphone, the panels drift on the top of each other and act as the filler to the width of the device. The buttons also expand so that they are clear to the users and could help them take actionable decisions.

The techniques for responsive designing

A number of techniques play major role when it comes to creating responsive websites as well as the email templates. Here is the explanation of major ones.

Scalable Design: Scalable design is an important aspect of responsive designing as it helps email templates resize according to the size of the screen on which it is being viewed. Below linked example explains it more clearly.

Fully Responsive: For an exceptional user experience across all the devices, fully responsive element is the ultimate solution. It is used to rearrange the content into a single column.

Mobile First: Mobile First is the strategy of creating online experience with a thought to prioritize the mobile context in order to provide great user experience.

Tools To Check Responsiveness Of A Site

A lot many technologies and tools have been introduced to simplify the process of responsive web designing and development. There hundreds of thousands tools available online each specific to their objective and use. In spite of designing specific websites for different devices, make sure you check the responsiveness of designs using a responsive checker tool that helps in determining the scope of development needed to be carried out. These responsive checker tools have been actively used by developers to accentuate the quality of project development.

An insight on how responsive design works

Media Queries: CSS3 media queries are one important part of responsive designing that help it work exceptionally well. Currently the element has a decent support across the modern web browsers.

Fluid Grids: Fluid Grids are the next in line that help responsive design work properly. A fluid grid is designed more carefully in terms of proportion as a result of which when the designed element is embraced onto a mobile device or other huge screen sizes, all of the elements in the layout resize the width in relation to other.

The limitations of responsive design

Limited Support: As media queries are the key for responsive design to work on, these designs will always work as specified in advance. Thus, responsive designs may not scale well over older email clients.

Designing Issue: Every email cannot be transformed into responsive email as it requires to be developed in that particular way. There must be a grid layout specified for implementing the designing process in the best way.

Wrapping it up

Email designing has evolved in a new world altogether with responsive designing being in action. With the advancement in the technology, there are multifarious smartphones that are being used excessively for operating mails and other social networking sites. To help users get exceptional experience over all these devices, it is important to incorporate responsive technique in email template design to satisfy users’ urge of viewing the template in the best possible environment.

Moreover, by learning the exceptional responsive design technique, you will save more time as well as efforts in addition to diminishing the overall cost. It also means that you are creating a resource that is future-proof as responsive templates ensure their scalability across a range of email clients.

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1 Comment on "Why Responsive Design Matters When Creating Email Templates"

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Dale
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Coding is all about the “user agent”; i.e. we communicate with the browser. My question is what is the status on HTML5 support for email agents? Is there an up-to-date list?

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