Best Practices For Creating HTML Email Templates Design

Nothing can bring you the better understanding of creating HTML email templates design than accomplishing the task yourself. Today we are going to explain the best practice for developing the design just for you. Let’s start the task from the scratch. Users who are not very much interested into creating the designs themselves have the opportunity to make contact to companies who are providing services for ready-made HTML email templates.

Being familiar with the steps of creating such designs makes it easy for users to accomplish the task easily. A little technical knowledge can help additionally in the endeavor. Here is point wise direction to perform the designing task effortlessly.

Plan On Drafting The Body And Content As Well

The first and the foremost concern is to add the overall structure and starting the task with a <body> tag. This is also the stage where zero margins and padding are added to the body tag to avoid unexpected space in the template.

It is also recommended to add a table with a 100% width. Placing the centered table with 600 pixels wide will also do good. 600 pixels width is the maximum and the safe option to go with. It enables the templates to upload easily on different webmail clients.

Now Comes The Structure And The Header

Create single row for the different elements to be developed. It is good to color the rows as per the choice. With a valid HTML attribute, which is “bgcolor”, set the background color. It is suggested to use full six characters of a hex code as this will absolutely work fantastically.

In the next section, we will adjust the padding and will also work for inserting the images into the templates.

The Use Of Padding

It is always good to specify every single value (such as top, bottom, right and left) when considering padding in email. Ignoring this element may result in unpredicted results. You can set the padding as <padding: 10px 10px 8px 5px>. In a case you have confusion, the padding can be elongated and set as <padding-top: 10px: padding-right: 10px: padding-bottom: 8px: padding-left: 5px:>.

With all these padding settings, it is also important to use some inline CSS for adding padding to the cell. After this, the image can be inserted with {style=”display:block:”}. Now center the image with <align=”center”>

Developing The Content Space

Content area can be designed as per the template. It is now time to add a table (having three rows as per your requirement) for the main content. Try setting the width of the table to 100% rather than considering a pixel width as it will efficiently help if you require creating responsive templates.

Nesting table width with the use of percentage is a great option as adjusting the width of the parent element will result in the automatic adjustment of other elements accordingly. Now coming to add pictures, you can simplify your task by creating dummy pictures using some placeholder image generator tool. Such a kind of tool helps in minimizing the efforts used to check images, customize their colors & size every now and then during development process.

Adding The Footer

Now it’s time to add padding to the footer row. In this step, it is wise to add another table for incorporating social media icons over the template. Set the parent cell as align=”right” and border=”0” on the link of the image. It will help to avoid the blue link border. Also add “display:block”.

Now you can add the text and do not forget to add width to the cell. With this step, the layout of your HTML email templates design is completed.

Validation And Text Styling

As soon as your email templates get completed, it is now time for you to check the validation to ensure that the elements have been accomplished successfully. Text styling means adding an appropriate font to the header, footer, and the content of the template.

It is also recommended to style properly the subscribe, unsubscribe, and other important links in the template. With this final step, we have successfully finished the template creation task. Do not forget to check the templates with the use of related tools.

Final Thoughts

Try to create your HTML email templates design as neatly as possible. Do not add any unnecessary codes in the templates as it may harm the overall aesthetics as well as the functionality of the templates. Moreover, you can also hire professionals for providing the related services. It is easily and affordably available with a number of email templates service providers. However, always hire companies with enough experience in the related sector.

Get a well versed email template from EmailChopper

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1 Comment on "Best Practices For Creating HTML Email Templates Design"

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Shweta
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Nice post! It is one of the best practices through which we can create an awesome HTML email templates design. Thank you for sharing this article.

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